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Sales Reinvented

We at Sales Reinvented are on a mission to change the negative perception of sales people. Each week we will be interviewing experts in the field of sales and sharing their knowledge, ideas and expertise with our listeners. They share with us in our vision of a world where selling is a profession to be proud of. The aim of our formatted show is to provide ‘snackable’ episodes that are short enough to listen to in one sitting but long enough to provide real value that will help you in your sales career. Welcome to the Sales Reinvented Podcast.
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Now displaying: 2020

At Sales Reinvented, we are on a mission to change the negative perception of selling. Welcome to the Sales Reinvented Podcast.

Jan 15, 2020

Emotional literacy—sometimes also referred to as self-awareness—is the ability to appropriately understand and express your feelings. It is key to becoming a productive sales professional. Why? Understanding your emotions and what keeps you from being a successful salesperson gives you the steps to move in a positive direction.

Here to talk with Paul about emotional literacy and sales call reluctance is Connie Kadansky. She is the president of Exceptional Sales Performance and a notable coach in the industry, specializing in sales call reluctance. If you’re ready to overcome what’s holding you back and become a productive and effective professional—don’t miss this one!

Outline of This Episode

  • [0:20] Paul introduces Connie Kadansky.
  • [1:20] What is productivity?
  • [1:40] Why is being productive important?
  • [2:00] Why aren’t sales professionals productive?
  • [3:10] Steps to improve productivity
  • [5:40] Attributes of a salesperson
  • [7:30] Productivity tools and strategies
  • [9:30] Top 3 do’s and top 3 don’ts
  • [13:55] Favorite productivity story

Sales call reluctance and its impact on productivity

Connie’s definition of productivity is “aligning and integrating all activities with the salesperson’s goals and the goals of the company”. If a sales professional is struggling with productivity and unable to reach their goals—they’re not aligned with the goals of the company. So, why aren’t they productive?

Connie points out that it is often tied to sales call reluctance. Sales call reluctance is an emotional hesitation to prospect. She recommends facing the reluctance head-on. There is always a purpose to the emotion, but you must learn how to identify and navigate those emotions to become productive. 

Keep listening as Connie and Paul discuss steps to improve productivity and attributes of a productive sales professional. 

Emotional literacy and other tools for success

Emotional literacy and sales reluctance go hand-in-hand. You must face the emotions that are holding you back from prospecting—not ignore them. When you accept the emotion for what it is, then you can decide to move into a more productive emotion. 

Connie points out that it becomes much easier when you acknowledge that the sale isn’t about you.

You are offering a potential client a product or system that will offer them value! She also notes that finding an accountability buddy can be instrumental in reaching your goals. In fact, your chances of achieving a goal go up to 72% if you have someone to keep you accountable.

Connie’s top tips to become more productive

Connie’s top 5 tips to become a more productive sales professional include:

  1. Take on call reluctance head-on!
  2. Use scorecards: Score yourself on activities, because whatever you measure, improves
  3. Learn how to center yourself; don’t waste time transitioning from activity to activity.
  4. Don’t go to lunch with colleagues—go with prospects! Or anyone you can learn from. 
  5. Learn how to say an “enlightened no”. Say no to things you know will distract you and sidetrack your day. 

To hear more details about Connie’s tips make sure you listen to the full episode!

How to assess your priorities

A great quote from Jim Collin’s reads “If you have more than 3 priorities, then you don’t have any priorities”. Connie took this quote to heart, and wrote out a lost of her top priorities—and came up with twenty-seven. Knowing she needed to narrow this list down, she asked herself three questions: 

What is the most important task? What is most urgent? What priorities have deadlines? 

Once you have narrowed down your tasks to three works in progress, an effective way to knock them out is by chunking out the work. Break the tasks down into manageable steps and be disciplined enough to carry them out. Planning and prioritizing can make all the difference.

To hear more of Connie’s advice, tips, and strategies, listen to the whole episode of Sales Reinvented!

Resources & People Mentioned

Connect with Connie Kadansky

Connect With Paul Watts 

Subscribe to SALES REINVENTED

Audio Production and Show notes by
PODCAST FAST TRACK
https://www.podcastfasttrack.com

Jan 8, 2020

If you’re a sales professional and know you need to place importance on prioritizing tasks and becoming productive, this is the place to start! Are you ready to gain focus on what’s important and start closing more sales? Paul’s guest, Liz Heiman, lays out where to place your priorities, and how to become a productive salesperson. 

Liz is the Chief Strategy Officer and Sales Leadership Coach at Alice Heiman, LLC. She is passionate about helping businesses maximize their full potential by increasing profitability. She enjoys strategizing plans for growth and success. Liz lends her expertise in this eye-opening episode of the Sales Reinvented Podcast!

Outline of This Episode

  • [0:20] Paul introduces Liz Heiman
  • [1:00] What is productivity?
  • [1:35] Why is productivity important?
  • [2:20] Why aren’t salespeople productive?
  • [5:30] Steps to improve productivity?
  • [7:20] Attributes of a productive salesperson
  • [8:20] Tools, strategies, and tactics
  • [10:00] Top 3 productivity do’s and top 3 don’ts
  • [11:45] Liz’s favorite productivity Story

Clear leadership and expectations are key to productivity

According to Liz, productivity is the act of prioritizing tasks and being efficient at carrying them out. Sales professionals can get distracted and lose focus without clear priorities and plans in place. It can also be difficult to be productive when leadership pulls you in different directions. If you’re in sales management, you need to allow your sales team to do what they do best: close sales

Management needs to focus on running interference and allowing salespeople to stay on-task.

In larger companies, this could be mitigated with the established of a sales enablement team. If you don’t have the means to create this team you must be thoughtful about expectations. Perhaps you can implement systems to limit unnecessary workload. Above all, don’t change the strategy for your sales team and leave them reeling and frustrated. Enable them to do their jobs to the best of their ability. 

Prioritizing Tasks: start with your funnel

It is almost instinct for any professional to get to work and immediately check their email. It becomes the thing that controls us and steals our time. Liz points out that this is NOT the first task you should be engaging in. It is important to be responsive to customers. However, if you prioritize email, you never get to the things that are important and only deal with the things that are urgent. 

Liz recommends diving into your CRM. Be sure you are entering data and keeping it up to date—even if you hate it. Look at your reports, get yourself organized, then dive into your funnel. Start by closing the sales at the end of the funnel, then work your way backward and follow up on leads. Don’t let them get cold. Leverage the power of the funnel to prioritize your day. 

A productive salesperson needs to start with a vision

Liz points out that an important attribute of a sales professional is the ability to see the end of the road before they take their first step. An efficient person cannot just react, respond, and wing it. They need to ask themselves where their energy should be spent. What roadblocks may come up? Can they close on this sale? They must plan around the things that get them results. If they can’t envision the end result—closing the sale—how can they work backwards and plan each step?

Recognize the power of planning

Liz completely understands the power of planning. She feels lost and disorganized without it. Years ago, she was taught how to properly map out her time. She blocked time in her schedule for prospecting, calls to make, projects to complete, etc. This gave her the framework she needed to make deadlines and move sales forward.

If she didn’t utilize this strategy, she found herself floundering. She’d look at her week and question what, if anything, she got done. She recommends planning out your time so that you don’t lose track of the priorities or miss deadlines. A lack of planning creates more stress. And if you want time to play, you have to get your work done!

For a full picture of Liz’s strategies and tactics, listen to the whole episode of Sales Reinvented!

Resources & People Mentioned

Connect with Liz Heiman

Connect With Paul Watts 

Subscribe to SALES REINVENTED

Audio Production and Show notes by
PODCAST FAST TRACK
https://www.podcastfasttrack.com

Jan 1, 2020

Mastering productivity management is a stellar way for salespeople to become more effective in their jobs. Learning strategies to manage and foster your productivity can take you to a new level of success. Paul’s guest today, Lisa Magnuson, shares what she believes is the key to being productive and successfully—and repeatedly—landing clients.

After years of experience in the sales industry, Lisa founded Top Line Sales in 2005. She is the author of multiple best-selling books on sales and one of the most effective coaches in the industry. Her business prides itself on helping you land seven-figure deals and cultivating a sales process that is productive, efficient, and effective. 

Outline of This Episode

  • [1:10] Lisa Magnuson’s definition of productivity
  • [2:35] Why aren’t salespeople productive?
  • [5:40] Attributes or characteristics of a great salesperson
  • [7:45] Productivity tools and tactics
  • [10:30] Top 3 do’s and top 3 don’ts
  • [12:35] Favorite productivity story

Productivity management begins with effectiveness

A salesperson can often be efficient—they send emails and make phone calls in a timely manner. But the work means nothing if you are not effective. If your effort doesn’t result in securing meetings (or the eventual sale) then you are not being productive. So how does a sales professional forge ahead and foster productivity? How do they begin to land sales? Keep listening for Lisa’s take on the question. 

The importance of pre-call planning

Lisa recommends a process she calls ‘pre-call planning’ to help boost your effectiveness. In fact, she believes if you aren’t doing pre-call planning, you are incapable of being effective. So what does pre-call planning look like? It begins with setting aside some time to systematically think about where you are in the sales process.

What do you want to accomplish?

What are the next steps? 

What could go wrong?

What will make the conversation a great experience for your client? Many salespeople don’t take the time to engage in this process because it is time-consuming. They believe with their expertise and personality that they can wing it and come away with a win. Lisa states that you will be 20% more effective if you implement pre-call planning.

You must act with a sense of urgency

Lisa operates with a few key philosophies that she’s found to be effective. One of those is how she manages her calendar. She does not let her schedule run her and never schedules back-to-back meetings or phone calls. After each meeting, she invests her time in follow-up actions that were discussed. 

If you set aside that time while you are in the right frame of mind, you will knock out much more than if you have to go back hours or even days later to finish up tasks. The sense of urgency allows you to complete tasks as effectively as possible and important things won’t get missed. 

To hear her other philosophies on time-management and systems to have in place, listen to the whole episode!

SWOT Analysis and Relationship Mapping

Lisa’s favorite productivity story relates to a client she worked with last year in the shipbuilding and repair industry. She helped the client do a SWOT analysis (a strategic planning technique to identify strengths, weaknesses, opportunities, and threats). They also did relationship mapping, while implementing other methodologies—it helped her client landed a $40 million contract

The contract they landed wasn’t even originally interested in working with them! But because of the effort they put forth, the research, and the pre-call planning, they went front a long-shot to a sure thing. Within the first 90 days of working with that client, they referred someone else to work with them! It’s just one of Lisa’s proven strategies for landing sales.

Listen to the whole episode for more productivity management strategies and tips!

Resources & People Mentioned

Connect with Lisa Magnuson

Connect With Paul Watts 

Subscribe to SALES REINVENTED

Audio Production and Show notes by
PODCAST FAST TRACK
https://www.podcastfasttrack.com

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