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Sales Reinvented

We at Sales Reinvented are on a mission to change the negative perception of sales people. Each week we will be interviewing experts in the field of sales and sharing their knowledge, ideas and expertise with our listeners. They share with us in our vision of a world where selling is a profession to be proud of. The aim of our formatted show is to provide ‘snackable’ episodes that are short enough to listen to in one sitting but long enough to provide real value that will help you in your sales career. Welcome to the Sales Reinvented Podcast.
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Now displaying: May, 2023

At Sales Reinvented, we are on a mission to change the negative perception of selling. Welcome to the Sales Reinvented Podcast.

May 31, 2023

A referral is an opportunity to do business with someone in the market to buy your product or service. They’re expecting you to contact them to have a conversation. It’s different from a normal lead. A referral is someone ready to chat with you. But how do you get to that point? Ivan Misner has identified the “VCP” process to go from visibility and credibility to profitability. Learn what it is in this episode of Sales Reinvented!

Outline of This Episode

  • [1:24] What are referrals? How do they help? 
  • [2:00] Mistakes salespeople make when asking for referrals
  • [3:42] How can salespeople leverage social media?
  • [4:56] The VCP process: Visibility, credibility, and profitability
  • [6:18] What metrics to track with your referral program
  • [7:30] How to ask for referrals without being pushy
  • [10:08] What role does technology play in referral selling
  • [11:10] Top 3 referral selling dos and don’ts
  • [13:25] Don’t assume your referrals are great

Resources & People Mentioned

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May 24, 2023

Most people think of referrals as going to customers and saying, “Now that you love me, who else might love me? Who might want to buy our stuff?” If you’re trying to find new prospects to sell to, this is great. But Steve believes there’s a better way. It starts with knowing your market, knowing who you’re trying to target, and finding people who can help you get to them. Steve shares how he makes this strategy come to life in this episode of Sales Reinvented!

Outline of This Episode

  • [1:07] What are referrals? How do they work in sales
  • [2:19] Common mistake sand how to avoid them
  • [4:09] Can you leverage social media to generate referrals?
  • [5:53] Steve’s advice for those just getting started with referrals
  • [8:32] How to measure the success of a referral program
  • [9:53] How to ask for a referral without being pushy
  • [10:14] Best practices for asking for client referrals
  • [11:26] The role of technology in referral selling
  • [12:17] Steve’s top 3 referral selling dos and don’ts
  • [14:31] Create a referral chain to build your business

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May 17, 2023

Stacey Brown Randall agrees with the majority definition of a referral: It is a potential client being referred to you. To qualify as a referral, there has to be a personal connection to the referral source. Secondly, the prospect needs to know they have a problem and are interested in solving it (thus willing to be connected with you). 

But getting referrals is where Stacey’s strategy differs from the norm. Stacey believes that you should never ask for referrals. So how do you get them? Listen to this episode of Sales Reinvented to find out! 

Outline of This Episode

  • [1:00] What are referrals? How do they work in sales?
  • [2:09] Common mistakes salespeople make and how to avoid them
  • [4:40] How to leverage social media to generate referrals
  • [6:35] The #1 thing you need to do is look at referral sources
  • [8:27] How to measure the success of a referral program
  • [10:05] How to cultivate existing relationships to get referrals
  • [12:56] Best practices for generating referrals
  • [14:41] The role of technology in referral selling
  • [15:39] Stacey’s top 3 referral selling dos and don’ts
  • [18:44] Focus on building relationships and you’ll never need to ask

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May 10, 2023

How do referrals work in the context of selling? When should you ask for referrals during the sales process? According to Joanne Black, when you close a deal, ask for a referral. They’ve signed on the dotted line and they believe in you. And when you ask, get intel. Learn as much as you can about the people they’ll refer to you. What else should you do? Find out in this episode of Sales Reinvented!

Outline of This Episode

  • [1:28] What are referrals? How do they work in sales?
  • [2:27] Common mistakes and how to avoid them
  • [3:29] Why people—not social media—generate referrals
  • [5:47] Advice for someone exploring referral-based sales
  • [6:55] How to measure the success of a referral program
  • [8:06] The right way to ask for introductions 
  • [10:31] The role of technology in referral selling
  • [11:20] Top 3 referral selling dos and don’ts
  • [13:22] Leverage the relationships you have with clients

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May 3, 2023

Lori Richardson built her entire business around referrals. She believes that referrals are magical. You can work with one person and get multiple sales opportunities from that person. It’s so much easier to develop a relationship this way versus focusing on one-off sales. Lori shares the strategies she’s learned over the years in this episode of Sales Reinvented!

Outline of This Episode

  • [0:55] What are referrals? How do they work? 
  • [1:44] Common mistakes salespeople make asking for referrals
  • [4:15] How to leverage social media to generate referrals
  • [5:56] Using referral-based selling as a sales strategy
  • [7:41] How to measure the success of a referral program 
  • [9:44] How to ask for referrals without being pushy
  • [11:34] Best practices for requesting referrals
  • [13:00] Why you need to have three lists
  • [15:04] Lori’s top 3 referral selling dos and don’ts
  • [17:04] Why relationships matter in sales

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