If you want to gain visibility, authority, and generate leads that create revenue, a compelling LinkedIn profile is highly encouraged. Sheral DeVaughn is also a fan of leveraging video whenever possible. She shares why it’s important to get your face on camera—and how it helps you connect with potential clients—in this episode of Sales Reinvented. 

Outline of This Episode

• [1:17] Why a compelling LinkedIn profile is important
• [1:55] Why Sheral focuses on the featured section
• [3:09] How to tell your professional story on LinkedIn
• [4:30] Balancing professionalism and personality 
• [6:09] How often to update your LinkedIn profile 
• [7:24] What to monitor on your LinkedIn profile
• [8:39] Sheral’s top LinkedIn profile dos and don’ts 
• [10:50] Demonstrate how you solve your prospect’s problem(s)

Connect with Sheral Devaughn

• Connect on LinkedIn
• Follow on Twitter

Connect With Paul Watts 

• LinkedIn
• Twitter 

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Commitment to creating content consistently is key when it comes to a LinkedIn profile that sells. Those who successfully build followings share original and compelling content with a unique point of view. Andy shares how he built a following of over 150,000 people in this episode of Sales Reinvented. 

Outline of This Episode

• [1:00] Why a compelling LinkedIn profile is important
• [1:52] It’s your content that attracts potential buyers
• [5:38] How to tell your professional story on LinkedIn
• [7:53] Balancing professionalism and personality 
• [9:23] How often to update your LinkedIn profile 
• [11:30] Tools to improve your LinkedIn profile
• [13:39] Andy’s top LinkedIn profile dos and don’ts
• [18:45] How consistent content creation built Andy’s brand

Resources & People Mentioned

• How to Sell through LinkedIn by Mike Schultz
• Shield Analytics 
• Justin Welsh’s LinkedIn Course
• ChatGPT

Connect with Andy Paul

• Connect on LinkedIn
• Follow on Twitter

Connect With Paul Watts 

• LinkedIn
• Twitter 

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If you don’t have a compelling LinkedIn profile, It’s almost like you don’t exist. But how much work do you have to put into creating a compelling profile? Does it require significant time and money? According to Beth Granger, some simple tweaks to your LinkedIn profile might make all the difference. Learn more in episode #389 of Sales Reinvented. 

Outline of This Episode

• [1:11] Why a compelling LinkedIn profile is important
• [1:41] The elements that have an impact on sales
• [2:48] How to tell your professional story on LinkedIn 
• [3:57] Balancing professionalism and personality 
• [6:40] How often to update your LinkedIn profile 
• [7:56] Tools to improve your LinkedIn profile
• [10:30] Beth’s top LinkedIn profile dos and don’ts 
• [12:51] Simple tweaks can make a profound impact

Resources & People Mentioned

• Canva
• Kapwing
• Loom
• AuthoredUp

Connect with Beth Granger

• Connect on LinkedIn
• Follow on Twitter

Connect With Paul Watts 

• LinkedIn
• Twitter 

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The first place people meet you for the first time is on LinkedIn. Why wouldn’t you take the time to make sure your profile reflects what you want your prospects and customers to see? Your online profile is your online appearance. Ultimately, it’s about you but not for you. Learn what Ryan Rhoten means in this episode of Sales Reinvented. 

Outline of This Episode

• [1:17] Why a compelling LinkedIn profile is important
• [2:13] The three elements that have an impact on sales
• [3:12] How to tell your professional story on LinkedIn 
• [4:02] Balancing professionalism and personality 
• [5:11] How often to update your LinkedIn profile 
• [6:41] Tools to improve your LinkedIn profile
• [8:30] Ryan’s top LinkedIn profile dos and don’ts 
• [11:30] Your profile is about you, not for you

Resources & People Mentioned

• LinkedIn Made Simple: Fat Strategies in a Thin Book
• Traction: Get a Grip on Your Business

Connect with Ryan Rhoten

• Connect on LinkedIn

Follow on Twitter

Connect With Paul Watts 

• LinkedIn
• Twitter 

Subscribe to SALES REINVENTED

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