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Sales Reinvented

We at Sales Reinvented are on a mission to change the negative perception of sales people. Each week we will be interviewing experts in the field of sales and sharing their knowledge, ideas and expertise with our listeners. They share with us in our vision of a world where selling is a profession to be proud of. The aim of our formatted show is to provide ‘snackable’ episodes that are short enough to listen to in one sitting but long enough to provide real value that will help you in your sales career. Welcome to the Sales Reinvented Podcast.
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Now displaying: June, 2024

At Sales Reinvented, we are on a mission to change the negative perception of selling. Welcome to the Sales Reinvented Podcast.

Jun 26, 2024

Lester Sydney firmly believes that you need a multi-threaded approach when it comes to prospecting. Cold-calling must be a part of your overall prospecting toolkit. So how do you prepare for cold-calling? How do you keep a cold call engaging and reach your objective of scheduling a follow-up? Lester shares his fun strategy in this episode of Sales Reinvented. 

Outline of This Episode

  • [0:42] What is cold-calling? Is it still relevant? 
  • [1:58] The art and science of cold-calling
  • [3:02] How Lester prepares for cold-calling
  • [4:32] Lester’s unique opening technique
  • [6:15] How Lester keeps a cold call engaging
  • [7:58] Tools, technology, and metrics
  • [10:24] Lester’s top 3 cold-calling dos and don’ts
  • [14:26] How Lester handles objections and rejections

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Jun 19, 2024

When used correctly and strategically, cold-calling is always relevant. According to Scott Channell, cold-calling is an outbound call to your highest probability group—done methodically—to maximize the odds of an effective conversation. So how does he do it? Scott shares his secrets in this episode of Sales Reinvented. 

Outline of This Episode

  • [0:42] What is cold-calling? Is it still relevant? 
  • [1:58] The art and science of cold-calling
  • [5:03] How Scott prepares for cold-calling
  • [9:52] Scott’s opening techniques
  • [13:16] Why Scott scripts cold calls
  • [17:19] Tools, technology, and metrics
  • [19:53] Scott’s top 3 cold-calling dos and don’ts
  • [22:33] How Scott handles objections and rejections

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Jun 12, 2024

To Nick Kane, cold-calling is most effective when accompanied by all cold outreach, including emails, canvassing in person, networking, and social selling activities. They must all work together to prospect for new business. How you approach will vary depending on numerous factors, including your industry. But the key to ultimate effectiveness is that your outreach must be consistent. Nick shares more about his cold outreach process in this episode of Sales Reinvented.

Outline of This Episode

  • [1:01] What is cold-calling? Is it still relevant?
  • [1:47] The art and science of cold-calling?
  • [2:42] How Nick prepares for cold-calling
  • [4:03] Nick’s favorite opening lines
  • [5:20] How Nick keeps a cold call engaging
  • [7:01] Tools and technology to leverage
  • [8:40] Nick’s top cold-calling dos and don’ts
  • [11:55] How Nick handles objections/rejections

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Jun 5, 2024

Mary conducted a survey on the future of phone communication in business. She sent it to 724 Senior Executives around the world with a 15% response rate. The comments indicated that when it came to sales, cold-calling was still the preferred method of starting communication. 

So how do you make your cold calls effective? Mary Jane—better known as “The Phone Lady”—shares her strategies in this episode of Sales Reinvented. 

Outline of This Episode

  • [0:47] What is cold-calling? Is it still relevant?
  • [2:55] Is cold-calling an art and a science?
  • [4:10] How Mary Jane prepares for cold-calling
  • [5:47] Mary Jane’s effective opening lines
  • [8:14] How to keep the conversation going 
  • [9:27] Indispensable tools, technology, and metrics
  • [12:00] Mary Jane’s top cold-calling dos and don’ts
  • [15:23] How Mary Jane handles objections 

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