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Sales Reinvented

We at Sales Reinvented are on a mission to change the negative perception of sales people. Each week we will be interviewing experts in the field of sales and sharing their knowledge, ideas and expertise with our listeners. They share with us in our vision of a world where selling is a profession to be proud of. The aim of our formatted show is to provide ‘snackable’ episodes that are short enough to listen to in one sitting but long enough to provide real value that will help you in your sales career. Welcome to the Sales Reinvented Podcast.
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Now displaying: December, 2024

At Sales Reinvented, we are on a mission to change the negative perception of selling. Welcome to the Sales Reinvented Podcast.

Dec 25, 2024

In this episode of Sales Reinvented, Tim Wackel shares his tried-and-true strategies for navigating objections with confidence. He walks us through common mistakes salespeople make, emphasizing the importance of understanding where objections come from and responding thoughtfully rather than defensively. 

Tim breaks down his three-step approach—Understand, Play Back, and Connect—highlighting how to align with the prospect by showing empathy, gaining clarity, and building trust. Listen in to learn how to turn objections into opportunities for connection and build stronger customer relationships in the process.

Outline of This Episode

  • [0:46] Common types of objections salespeople face
  • [1:38] The biggest mistakes salespeople make with objections
  • [3:00] How Tim responds to objections 
  • [4:10] The role of empathy in objection-handling 
  • [5:53] How to handle objections with confidence 
  • [7:12] Tim’s top objection-handling dos and don’ts
  • [8:54] Don’t get ahead of yourself
  • [10:22] Handling a well-founded sales objection

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Dec 18, 2024

In this episode of Sales Reinvented, Melissa Madian dives into the psychology behind objections in sales conversations—specifically how most objections aren’t really about the surface-level concerns expressed by buyers. Instead, they stem from a fear of change and disruption to the status quo. Statements like:

  • “That feels expensive...”
  • “That seems hard...”
  • “I don’t have time to do that...”

…aren’t about price, complexity, or time. These objections reflect a deeper emotional resistance. So how can sales professionals address these concerns effectively? Melissa shares actionable strategies to help you navigate these hidden fears with empathy and confidence.

Outline of This Episode

  • [1:07] The common type of objections salespeople face
  • [2:30] The biggest mistake salespeople make with objections
  • [4:50] How Melissa responds to objections 
  • [7:06] The role of empathy in objection handling 
  • [8:50] How to handle objections with confidence
  • [12:00] Melissa’s top objection-handling dos and don’ts

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Dec 11, 2024

Handling sales objections is a delicate art—one that requires empathy, persistence, and creative problem-solving. Melinda Emerson, a seasoned sales expert, shares her strategies for overcoming objections, shifting conversations from price to value, and building trust with clients. 

Her insights offer valuable lessons for sales professionals navigating challenging negotiations, especially with small business owners. In this episode, she explores practical ways to handle objections with empathy and confidence, whether the pushback is about price, decision-making authority, or timing.

Outline of This Episode

  • [1:19] Common types of sales objections
  • [2:33] The biggest mistake salespeople make
  • [6:10] How Melinda responds to objections
  • [8:52] The role of empathy in handling objections
  • [12:08] How to handle objections with confidence 
  • [13:39] Melinda’s top 3 objection-handling dos and don’ts
  • [15:50] Melinda’s six-year sale

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Dec 4, 2024

When a prospect voices an objection, it’s easy to assume the issue lies on the surface—whether it’s price, timing, trust, or product fit. But according to Nick Kane, these aren’t always the real obstacles. 

Often, the true cause remains hidden beneath what’s initially said. In this episode of Sales Reinvented, Nick emphasizes how understanding the root cause of an objection can turn pushback into a meaningful opportunity for growth.

Outline of This Episode

  • [0:59] The most common types of objections 
  • [2:13] The biggest mistake salespeople make
  • [3:44] How Nick responds to objections
  • [5:10] The role of empathy in handling questions
  • [6:17] How to handle objections confidently 
  • [8:18] Nick’s top 3 dos and don’ts
  • [11:27] Overcoming the “timing” objection

Connect with Nick Kane

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