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Sales Reinvented

We at Sales Reinvented are on a mission to change the negative perception of sales people. Each week we will be interviewing experts in the field of sales and sharing their knowledge, ideas and expertise with our listeners. They share with us in our vision of a world where selling is a profession to be proud of. The aim of our formatted show is to provide ‘snackable’ episodes that are short enough to listen to in one sitting but long enough to provide real value that will help you in your sales career. Welcome to the Sales Reinvented Podcast.
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Now displaying: May, 2025

At Sales Reinvented, we are on a mission to change the negative perception of selling. Welcome to the Sales Reinvented Podcast.

May 28, 2025

What determines value in your company? What should founders be asking themselves regarding pricing to determine value in their company? How do you know an effective negotiation strategy? On today’s episode, Paul Watts welcomes back Sonia Dumas. Sonia is a selling strategist, entrepreneur, and co-author of The Market Ownership Method: 7 Proven Principles and One Profitable Plan for Higher ROI Clients. Sonia has worked with industry giants like Intuit, Investopedia, Starwood, and Marriott, just to name a few. Today she will discuss experience-based negation strategies and effective negation tactics.

Outline of This Episode

  • (0:00) Introduction to Sonia Dumas
  • (1:15) The Difference Between Strategy and Tactics in Negotiation
  • (4:45) Sonia’s Most Effective Negotiation Strategy
  • (9:55) Planning for Successful Negotiations
  • (11:30) Managing Complex Sales: Simplify
  • (13:00) Counteracting Aggressive Negotiation Tactics
  • (15:00) The Top Three Negotiation Dos and Dont’s

Resources & People Mentioned

Connect with Sonia Dumas

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May 21, 2025

According to experienced coach and emotional intelligence expert Nicole Soames, founder and CEO of Diadem, ambition is the strategy that helps people get the most out of their negotiations. 

Nicole joins Paul on the show to unravel the complexities of negotiation and explore everything from the critical differences between strategy and tactics to practical ways to prepare and plan for high-stakes deals. 

With over 30 years of experience, Nicole shares her expert insights on maintaining emotional intelligence, the power of ambition in negotiations, and how to effectively navigate and counter those challenging tactics often used by professional buyers. Tune in to this episode if you’re ready to revolutionize how you approach negotiation conversations. 

Outline of This Episode

  • (00:00) Understanding Negotiation Strategy Dynamics
  • (05:04) Ambition is the Key to Successful Negotiations
  • (07:52) Negotiation Strategy: Anticipate and Balance
  • (11:16) Effective Negotiation Planning Tips
  • (13:44) Emotional Intelligence in Sales
  • (17:48) Tactical Negotiation Awareness
  • (19:41) Negotiation Tactics, Including Spot and Deflect
  • (23:32) Everyday Negotiations Build Skill

Resources & People Mentioned

Connect with Nicole Soames

Connect With Paul Watts 

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May 14, 2025

Your sales strategy gives you direction and frees up mental bandwidth, so don’t undervalue the importance of strategic planning before negotiations start. 

In this episode, I welcome back Susan Borke, a Negotiation Strategist, who shares the critical elements of negotiation strategy and tactics and how to prepare effectively and confidently engage in high-stakes deals. We explore the importance of preparation, understanding your counterparty’s interests, and the power of active listening in shaping successful negotiation outcomes. 

We also discuss common negotiation strategies used in complex sales and how to identify and address aggressive tactics with emotional intelligence. Susan shares personal experiences and offers practical tips to enhance your negotiation skills, ensuring all parties walk away happy. 

Outline of This Episode

  • (00:00) Introduction to Susan Borke
  • (06:14) Effective Negotiation Preparation Strategies
  • (09:44) Embrace Diverse Perspectives in Sales
  • (12:22) Understanding Clients' Perspectives in Negotiations
  • (13:55) Recognizing and Disconnecting from Aggressive Negotiation Tactics
  • (19:39) Negotiating Job Title and Staffing
  • (21:07) Do Your Research and Determine Whether What You’re Offering Fits

Resources & People Mentioned

Connect with Susan Borke

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May 7, 2025

In this episode of Sales Reinvented, we sit down with Joanne Smith, a pricing expert and author of The Price Negotiation Playbook. Joanne dives deep into the world of price negotiation, sharing her proven strategies and tactics for navigating tough pricing conversations. Whether you're dealing with price pressure or high-stakes deals, Joanne’s expert insights will help you confidently handle price negotiations and ensure you get the value you deserve.

Outline of This Episode

  • (0:52) What are the key differences between negotiation strategy and tactics?
  • (1:58) How should companies adapt their pricing strategies during times of uncertainty?
  • (3:50) Joanne’s go-to negotiation strategy for high-stakes deals
  • (5:45) Joanne’s three favorite negotiation tactics
  • (9:13) How important is planning in negotiation strategy and tactics?
  • (10:35) Common negotiation strategies (and choosing the best to use) 
  • (14:40) How can salespeople recognize and counter aggressive negotiation tactics?
  • (17:15) Joanne’s top three negotiation strategy and tactics dos and don’ts
  • (19:37) Can you share a real-world example of a successful negotiation?
  • (15:00) What role does integrity and fairness play in successful negotiations?

Connect with Joanne Smith

Connect With Paul Watts 

Subscribe to SALES REINVENTED

Audio Production and Show notes by
PODCAST FAST TRACK
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