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Sales Reinvented

We at Sales Reinvented are on a mission to change the negative perception of sales people. Each week we will be interviewing experts in the field of sales and sharing their knowledge, ideas and expertise with our listeners. They share with us in our vision of a world where selling is a profession to be proud of. The aim of our formatted show is to provide ‘snackable’ episodes that are short enough to listen to in one sitting but long enough to provide real value that will help you in your sales career. Welcome to the Sales Reinvented Podcast.
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At Sales Reinvented, we are on a mission to change the negative perception of selling. Welcome to the Sales Reinvented Podcast.

May 24, 2023

Most people think of referrals as going to customers and saying, “Now that you love me, who else might love me? Who might want to buy our stuff?” If you’re trying to find new prospects to sell to, this is great. But Steve believes there’s a better way. It starts with knowing your market, knowing who you’re trying to target, and finding people who can help you get to them. Steve shares how he makes this strategy come to life in this episode of Sales Reinvented!

Outline of This Episode

  • [1:07] What are referrals? How do they work in sales
  • [2:19] Common mistake sand how to avoid them
  • [4:09] Can you leverage social media to generate referrals?
  • [5:53] Steve’s advice for those just getting started with referrals
  • [8:32] How to measure the success of a referral program
  • [9:53] How to ask for a referral without being pushy
  • [10:14] Best practices for asking for client referrals
  • [11:26] The role of technology in referral selling
  • [12:17] Steve’s top 3 referral selling dos and don’ts
  • [14:31] Create a referral chain to build your business

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