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Sales Reinvented

We at Sales Reinvented are on a mission to change the negative perception of sales people. Each week we will be interviewing experts in the field of sales and sharing their knowledge, ideas and expertise with our listeners. They share with us in our vision of a world where selling is a profession to be proud of. The aim of our formatted show is to provide ‘snackable’ episodes that are short enough to listen to in one sitting but long enough to provide real value that will help you in your sales career. Welcome to the Sales Reinvented Podcast.
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At Sales Reinvented, we are on a mission to change the negative perception of selling. Welcome to the Sales Reinvented Podcast.

Apr 26, 2023

Some referrals are through people you have relationships with. Others are from friends and family. Still others are from customers. They all have a different impact depending on the industry you’re in. But generally speaking, referrals need to be a large part of your sales strategy. Steve Benson agrees with this sentiment but believes there’s an easier way to get referrals: Call them “introductions” instead. Listen to this episode to learn why he takes this stance! 

Outline of This Episode

  • [1:05] What are referrals? How do they work? 
  • [1:52] Common mistakes salespeople make asking for referrals
  • [2:38] How to leverage social media to generate referrals
  • [3:23] Using referral-based selling as a sales strategy
  • [4:41] How to measure the success of a referral program 
  • [6:11] How to ask for referrals without being pushy
  • [6:40] Best practices for requesting referrals
  • [8:08] The role of technology in referral selling
  • [10:35] Steve’s top 3 referral selling dos and don’ts
  • [12:29] Leveraging the power of introductions

Connect with Steve Benson

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