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Sales Reinvented

We at Sales Reinvented are on a mission to change the negative perception of sales people. Each week we will be interviewing experts in the field of sales and sharing their knowledge, ideas and expertise with our listeners. They share with us in our vision of a world where selling is a profession to be proud of. The aim of our formatted show is to provide ‘snackable’ episodes that are short enough to listen to in one sitting but long enough to provide real value that will help you in your sales career. Welcome to the Sales Reinvented Podcast.
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At Sales Reinvented, we are on a mission to change the negative perception of selling. Welcome to the Sales Reinvented Podcast.

May 3, 2023

Lori Richardson built her entire business around referrals. She believes that referrals are magical. You can work with one person and get multiple sales opportunities from that person. It’s so much easier to develop a relationship this way versus focusing on one-off sales. Lori shares the strategies she’s learned over the years in this episode of Sales Reinvented!

Outline of This Episode

  • [0:55] What are referrals? How do they work? 
  • [1:44] Common mistakes salespeople make asking for referrals
  • [4:15] How to leverage social media to generate referrals
  • [5:56] Using referral-based selling as a sales strategy
  • [7:41] How to measure the success of a referral program 
  • [9:44] How to ask for referrals without being pushy
  • [11:34] Best practices for requesting referrals
  • [13:00] Why you need to have three lists
  • [15:04] Lori’s top 3 referral selling dos and don’ts
  • [17:04] Why relationships matter in sales

Connect with Lori Richardson 

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