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Sales Reinvented

We at Sales Reinvented are on a mission to change the negative perception of sales people. Each week we will be interviewing experts in the field of sales and sharing their knowledge, ideas and expertise with our listeners. They share with us in our vision of a world where selling is a profession to be proud of. The aim of our formatted show is to provide ‘snackable’ episodes that are short enough to listen to in one sitting but long enough to provide real value that will help you in your sales career. Welcome to the Sales Reinvented Podcast.
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At Sales Reinvented, we are on a mission to change the negative perception of selling. Welcome to the Sales Reinvented Podcast.

Jun 26, 2024

Lester Sydney firmly believes that you need a multi-threaded approach when it comes to prospecting. Cold-calling must be a part of your overall prospecting toolkit. So how do you prepare for cold-calling? How do you keep a cold call engaging and reach your objective of scheduling a follow-up? Lester shares his fun strategy in this episode of Sales Reinvented. 

Outline of This Episode

  • [0:42] What is cold-calling? Is it still relevant? 
  • [1:58] The art and science of cold-calling
  • [3:02] How Lester prepares for cold-calling
  • [4:32] Lester’s unique opening technique
  • [6:15] How Lester keeps a cold call engaging
  • [7:58] Tools, technology, and metrics
  • [10:24] Lester’s top 3 cold-calling dos and don’ts
  • [14:26] How Lester handles objections and rejections

Connect with Lester Sydney

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