Sales Reinvented Podcast Episode 132: George Siedel.
George is currently a professor at the Ross School of Business where he teaches negotiation. He has authored numerous books and articles, and has received the Faculty Recognition Award from the University of Michigan and several national research awards, including the Hoeber Award, the Ralph Bunche Award and the Maurer Award.
In 2018, he received the Distinguished Career Achievement Award from the Academy of Legal Studies in Business.
George also authored the book Negotiating for Success: Essential Strategies and Skills, which is a must read for anyone who needs to negotiate as part of their role.