Why Cold-Calling is a Marathon per Simone Laraway, Ep #420

Cold-calling is an opportunity to plant seeds that you can nurture. It allows you to build meaningful new business relationships. Simone Laraway believes that as long as it’s part of a wider campaign, it’s still incredibly relevant. 

But how do you approach cold-calling? What makes it more effective? Simone shares her strategies in this episode of Sales Reinvented.

Outline of This Episode

• [0:52] What is cold-calling? Is it still relevant?
• [1:46] Is cold-calling an art and a science?
• [2:55] How Simone prepares for cold-calling 
• [5:16] Simone’s opening lines and techniques 
• [6:14] How to keep a cold call engaging
• [7:42] Tools, technology, and metrics
• [10:22] Simone’s top cold-calling dos and don’ts
• [12:58] How Simone handles objections and rejections

Resources & People Mentioned

• LinkedIn Sales Navigator
• MailChimp

Connect with Simone Laraway

• Connect on LinkedIn
• Follow on X

Connect With Paul Watts 

• LinkedIn
• Twitter 

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Audio Production and Show notes by
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