Your LinkedIn profile needs to be compelling—it’s your face to the world, after all. Joanne believes that to be compelling, you have to share who you are, what got you where you are, and why you do what you do.
LinkedIn can be a great way for someone to get to know the person behind the words. People do business with people. That’s why your personality needs to show. She shares why you can’t be afraid to tell your story on LinkedIn in this episode of Sales Reinvented.
Outline of This Episode
- [1:21] Is a compelling LinkedIn profile important?
- [2:04] The elements that have the greatest impact on sales
- [2:55] How to tell your story on LinkedIn
- [5:00] Balancing professionalism and personality
- [9:38] How often to update your LinkedIn profile
- [10:22] Tools to measure the impact of your LinkedIn profile
- [11:47] Joanne’s top LinkedIn profile dos and don’ts
- [11:59] Build a personal brand in your desired market
- [15:25] Make your LinkedIn profile clear and precise
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