4 Ways to Differentiate Yourself on LinkedIn Via Bill McCormick, Ep #369

Is a compelling LinkedIn profile important? Somewhere between 50–70% of the buying journey is complete before a company is even contacted. Your reputation arrives before you do. People do independent research. One of the things they do is look at someone’s LinkedIn profile. A salesperson’s profile becomes their landing page. It allows them to connect with you and be drawn in to learn more. So how do you differentiate yourself? Bill McCormick shares 4 ways to differentiate yourself on LinkedIn in this episode of Sales Reinvented. 

Outline of This Episode

• [1:29] Is a compelling LinkedIn profile important?
• [2:40] What elements have the greatest impact on sales?
• [5:14] 4 ways to differentiate yourself on LinkedIn
• [8:07] The balance between professionalism and personality
• [9:27] How often should you update your LinkedIn profile? 
• [11:09] Tools to build an impactful LinkedIn profile
• [12:40] Bill’s Top three LinkedIn dos and don’ts
• [15:12] The end goal of an impactful LinkedIn profile

Resources & People Mentioned

• Selling from the Heart by Larry Levine

Connect with Bill McCormick

• Connect on LinkedIn
• Follow on Twitter

Connect With Paul Watts 

• LinkedIn
• Twitter 

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