15 years ago people made connections via industry events, cold calling, and emails. They had limited access to information. That’s just how it was. But the world has changed. We are firmly in the digital age.
More buyers are researching online before speaking to someone in sales. LinkedIn, as of 2024, has over 1 billion users worldwide (38 million in the UK). That’s half of the population of the UK.
92% of buyers want to buy from a salesperson known as a thought leader. Use LinkedIn to showcase your skills and build your personal brand. It is the first way to build a connection and demonstrate authority and credibility in the field.
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If someone wants to buy something sizable, they want to find the best person to help them. Most people turn to Google for answers. The top search result for someone’s name is usually their LinkedIn profile. That’s where people start. And if they know the product or service they need, people will go to LinkedIn to see who’s available, usually starting with their network.
So your LinkedIn profile needs to be set apart from the rest. But the people in your network are looking for far more than a well-constructed profile. They want you to add value to their lives. When you approach someone with genuine interest and care about their outcomes, you’ll see success on LinkedIn. But don’t take my word for it—listen to this episode with Perry van Beek to learn more.
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A compelling LinkedIn profile is essential. But why? Everyone in sales has a business card. It can only do so much as an introduction. LinkedIn allows you to sell yourself in addition to selling your product or services. To do that impactfully, your LinkedIn profile needs to answer 3 questions. Deanna Russo shares what they are in this episode of Sales Reinvented!
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When someone meets you for the first time, one of the first things they do is Google you. One of the first search results is usually your LinkedIn profile. Your LinkedIn profile is your personal marketing landing page. It tells your brand story. So how do you make it tell the story you want to tell? Shane Gibson shares how to do that the right way in this episode of Sales Reinvented.
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The Voice of the B2B Buyer Study surveyed over 1,000 decision-makers and found that 63% of them will search for a salesperson online before they ever take a call or meet with them. You never get a second chance to make a first impression.
Only 1 in 4 people view salespeople as credible. You start every relationship from a place of weakness—unless your LinkedIn profile can get you on an equal playing field. Your LinkedIn profile can be the key to building credibility. C. Lee Smith shares how to do that in this episode of Sales Reinvented.
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