Compelling LinkedIn Profiles Lead to Conversations per Andrew Jenkins, Ep #375

Andrew Jenkins offers LinkedIn and social selling training. During training, he advises participants to look at their time on LinkedIn from two perspectives. 

1. Passive: This is how you present yourself through your profile.
2. Proactive: How you navigate the platform.

You need your profile to convey who you are, what you do, and how you help. You need to make sure your profile is supporting your efforts. 

But it isn’t just about your profile. People see success when they engage in conversation. So how do you build a compelling profile and drive people to it? Andrew shares his tactics in this episode of Sales Reinvented. 

Outline of This Episode

• [1:01] Is a compelling LinkedIn profile important?
• [1:43] The elements to leverage on your LinkedIn profile
• [3:31] How to tell your professional story on LinkedIn
• [5:21] Balancing professionalism and personality
• [7:32] How often should you update your profile?
• [9:57] How to measure the impact of your LinkedIn profile
• [12:03] Andrew’s top LinkedIn profile dos and don’ts
• [14:14] Don’t be afraid to start conversations 

Resources & People Mentioned

• The LinkedIn Guide to the Perfect #WorkSelfie
• Shield Analytics for LinkedIn 

Connect with Andrew Jenkins

• Andrew’s Book: Social Media Marketing for Business

Connect With Paul Watts 

• LinkedIn
• Twitter 

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