Creating Content Consistently is Key to LinkedIn Success per Andy Paul, Ep #390

Commitment to creating content consistently is key when it comes to a LinkedIn profile that sells. Those who successfully build followings share original and compelling content with a unique point of view. Andy shares how he built a following of over 150,000 people in this episode of Sales Reinvented. 

Outline of This Episode

• [1:00] Why a compelling LinkedIn profile is important
• [1:52] It’s your content that attracts potential buyers
• [5:38] How to tell your professional story on LinkedIn
• [7:53] Balancing professionalism and personality 
• [9:23] How often to update your LinkedIn profile 
• [11:30] Tools to improve your LinkedIn profile
• [13:39] Andy’s top LinkedIn profile dos and don’ts
• [18:45] How consistent content creation built Andy’s brand

Resources & People Mentioned

• How to Sell through LinkedIn by Mike Schultz
• Shield Analytics 
• Justin Welsh’s LinkedIn Course
• ChatGPT

Connect with Andy Paul

• Connect on LinkedIn
• Follow on Twitter

Connect With Paul Watts 

• LinkedIn
• Twitter 

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