How to Make Your LinkedIn Tell Your Brand Story, per Shane Gibson, Ep #384

When someone meets you for the first time, one of the first things they do is Google you. One of the first search results is usually your LinkedIn profile. Your LinkedIn profile is your personal marketing landing page. It tells your brand story. So how do you make it tell the story you want to tell? Shane Gibson shares how to do that the right way in this episode of Sales Reinvented. 

Outline of This Episode

• [1:01] Is a compelling LinkedIn profile important?
• [1:56] The #1 element that has an impact on sales
• [4:19] How to tell your brand story on LinkedIn 
• [5:57] Your content must build trust 
• [7:26] When to update your LinkedIn profile
• [8:39] Tools to measure the impact of your LinkedIn profile
• [11:03] Shane’s top LinkedIn profile dos and don’ts 
• [13:46] Take time to amp up your LinkedIn profile

Resources & People Mentioned 

• LinkedIn Creator Tools

Connect with Shane Gibson

• Connect on LinkedIn
• Follow on Twitter

Connect With Paul Watts 

• LinkedIn
• Twitter 

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