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Sales Reinvented

We at Sales Reinvented are on a mission to change the negative perception of sales people. Each week we will be interviewing experts in the field of sales and sharing their knowledge, ideas and expertise with our listeners. They share with us in our vision of a world where selling is a profession to be proud of. The aim of our formatted show is to provide ‘snackable’ episodes that are short enough to listen to in one sitting but long enough to provide real value that will help you in your sales career. Welcome to the Sales Reinvented Podcast.
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At Sales Reinvented, we are on a mission to change the negative perception of selling. Welcome to the Sales Reinvented Podcast.

Nov 22, 2023

LinkedIn is your business card on steroids. Profiles used to be stripped-down resumes. They focused on personal accomplishments. Instead, your profile needs to become a story of who you help and how you help them. 

With 308 areas and settings on a LinkedIn profile that you can tweak, there are hundreds of ways to make improvements. Chuck Shaver would focus on optimizing your SEO, upgrading your visual appeal, and filling your profile with story-based information to draw people in. How does he do it? Learn more in this episode of Sales Reinvented.

Outline of This Episode

  • [1:01] Is a compelling LinkedIn profile important?
  • [1:27] The elements to leverage on your LinkedIn profile
  • [2:20] How to tell your professional story on LinkedIn
  • [3:07] Balancing professionalism and personality
  • [4:48] How often should you update your profile?
  • [5:44] How to measure the impact of your LinkedIn profile
  • [7:45] Chuck’s top LinkedIn profile dos and don’ts
  • [10:04] How to build SEO into your profile 
  • [12:14] How to get better results on LinkedIn

Resources & People Mentioned

Connect with Chuck Shaver

Connect With Paul Watts 

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