15 years ago people made connections via industry events, cold calling, and emails. They had limited access to information. That’s just how it was. But the world has changed. We are firmly in the digital age.
More buyers are researching online before speaking to someone in sales. LinkedIn, as of 2024, has over 1 billion users worldwide (38 million in the UK). That’s half of the population of the UK.
92% of buyers want to buy from a salesperson known as a thought leader. Use LinkedIn to showcase your skills and build your personal brand. It is the first way to build a connection and demonstrate authority and credibility in the field.
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