Sales Reinvented Podcast Episode 130: Jay Heinrichs.
Jay is the author of the New York Times bestseller Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion. Among his many clients are Southwest Airlines, the Wharton School of Business, Harvard, and NASA. Jay’s latest book, How to Argue with a Cat teaches us how to argue logically, hack up a fallacy and master the art of fitting in.