Use LinkedIn as an Engagement Tool per Amy Franko, Ep #372

It doesn’t matter if you’re in B2B or B2C sales, you need to have a compelling LinkedIn profile for two big reasons: Your clients and prospects will research you and want to know that you’re credible. Secondly, it’s an opportunity to showcase your knowledge and who you are without being salesy. So how do you create a profile that leads to customer engagement? Amy Franko shares her strategy in this episode of Sales Reinvented. 

Outline of This Episode

• [0:55] Is a compelling LinkedIn profile important?
• [1:56] What elements have the greatest impact on sales?
• [3:39] How to tell your professional story on LinkedIn
• [4:49] Update your profile and focus on engagement
• [7:01] Tools to measure the impact of your LinkedIn profile
• [7:48] Amy’s top three LinkedIn profile dos and don’ts
• [10:45] Take online conversations offline into the real world

Resources & People Mentioned

• Social selling Index

Connect with Amy Franko

• Connect on LinkedIn
• Follow on Twitter

Connect With Paul Watts 

• LinkedIn
• Twitter 

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